The Warranty Window

Reach 5+ year installs before the inverter dies.

A failing system doesn't announce itself. Production drops, the customer keeps paying a bill they think is normal, and nobody finds out until someone looks. That's your opening — and string inverters installed 9+ years ago are at the end of their warranty right now.

Feed it the warranty_window, service_due, and monitoring_gap cohorts from Play 01.


Stage 1 — Build the campaign

prompt 1
You are a direct-response copywriter working with a residential solar installer.
Write a re-engagement sequence to customers whose systems are 5+ years old and
either approaching end of inverter warranty, overdue for service, or running
without active monitoring.

### MY SITUATION
Company: [name]
Service area: [region]
Segment: [which cohort, and count from Play 01]
Install years covered: [range]
Inverter brands in this segment: [e.g. SolarEdge HD-Wave, SMA, Fronius]

### WHAT I'M SELLING
[paid inspection / monitoring re-registration / extended warranty / service plan
/ replacement labour — pick and describe]

### FACTS YOU MUST GET RIGHT

- String and central inverters typically carry 10-12 year warranties.
  Microinverters and optimisers typically carry 25 years. Do not write copy
  implying a micro-based system is about to fail.
- When a manufacturer honours a warranty claim, they usually supply the PART.
  My revenue is the labour, the truck roll, and the diagnostic — not a
  replacement sale. Write the offer accordingly. Do not imply the customer is
  about to pay for a whole new inverter when they may not be.
- Production loss from a degrading or partially failed system is invisible to a
  homeowner without monitoring. This is the real hook: they cannot see the money
  leaking.
- Do not reference the federal 25D residential credit. It expired for
  expenditures after 2025-12-31.

### WRITE

A 3-email sequence. For each: subject line, preview text, body.

  1. The check-in. We installed your system in {{install_year}}; here is where
     systems this age typically stand. Genuinely useful, no ask.
  2. The invisible problem. What degradation and inverter failure actually look
     like from the homeowner's side — which is to say, like nothing at all.
  3. The offer, with a clear price and a clear "no thanks" path.

Suggest where an install photo from my own records would strengthen the email —
"here is your system on install day" is a strong opener for a seven-year-old
relationship. I will pull those from my CRM by row_id; do not ask me to upload
them.

### RULES

- Do not fear-monger. These are my customers. The tone is a mechanic saying
  "you're due", not a scare.
- No invented failure statistics. If a rate would strengthen the copy, mark a
  placeholder and tell me what to look up.
- Merge tokens only: {{first_name}}, {{install_year}}, {{system_kw}},
  {{inverter_make}}.
- Bodies as single-line text with \n where line breaks go.

### OUTPUT

CSV: segment | step | delay_days | subject | preview | body | merge_fields | notes

Stage 2 — The inspection offer that pays for itself

prompt 2
Help me price and structure a paid system health check for customers 5+ years
out from install.

### MY COSTS
Truck roll: [$]  Tech hourly: [$]  Typical drive time: [minutes]

### GIVE ME

1. Two or three pricing structures (flat fee, credited-toward-repair, annual
   plan) with the margin maths on each at my stated costs.
2. What the check should actually include so it is worth the money — the
   homeowner must feel they got something even when the answer is "you're fine".
3. The written report they receive afterward, as a template. This is the
   deliverable that earns the next job.
4. Which findings convert naturally into further work, and how to present them
   without it reading as a bait-and-switch.

### CONTEXT
Published market rates run roughly: annual maintenance $390-720, inspection
$150-300, cleaning $12-35 per panel or $150-500 per visit. Use these as a
sanity check on my pricing, not as a target.

### RULES
- If a structure only works above a certain job density per area, say so.
- Be honest about which findings are genuinely urgent and which are upsells.
  Label them differently.

What to do with it

The report from Stage 2 is the real asset. A customer who receives a clear written health check is a customer who calls you first for the next ten years — and who says yes when 03 — The NEM 2.0 Battery Play arrives six months later.

Want this run for you instead of by you? That is the job.
adrian@atlasautomates.com · atlas automates